In collaboration with Active Minds, Task Force, and MTV Entertainment, I was commissioned to create a large-scale installation featuring oversized friendship bracelets. This project served as the visual activation for the launch of the A.S.K mental health campaign at the 2023 VMA’s and Block Party at the Oculus in NYC.

A.S.K, a peer support initiative, aims to equip individuals with the tools to support their loved ones:

• Acknowledge: Validating feelings and acknowledging courage.

• Support: Providing a listening ear and offering assistance.

• Keep-In-Touch: Demonstrating genuine care through ongoing connection.

Emphasizing the power of peer support, our installation, comprised of large-scale friendship bracelets, showcased a commitment to fostering community and aiding individuals during challenging mental health moments. The event included friendship bracelet giveaways and a collaboration with Active Minds to disseminate information about the campaign, encouraging a collective effort to support one another.